Private Label Card Issuers
Enjoy the brand image of oem wallets as apple pay samsung pay and android pay or create your own wallet via hce technology to deepen your customer relationship. A private label card can only be used at your stores while a co branded credit card might have your logo on the front but otherwise works just like any other credit card complete with a visa mastercard or discover imprint.
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Tokenization support for private label issuers is made possible through the mastercard digital enablement service mdes which enables a connected device to be securely used for everyday shopping and payments.
Private label card issuers. The plcc card is issued by a bank. Private label issuers as meal vouchers fleet cards store cards loyalty systems can enjoy the digital benefits with gemaltos unique offer. What is a private label credit card.
Private label credit card innovators retail credit solutions is your solution for private label credit card plcc programs. The company is well positioned to benefit from the continued expansion of consumer credit during what will be a prolonged period of benign credit after the 2008 financial crisis. Private label credit cards are cards branded for a specific retailer independent dealer or manufacturer.
According to the swiss banks calculations on a unit basis approximately 2880 store closings were announced ytd more than twice as many closings as the 1153 announced during the same period last year. Mastercard becomes first network to add tokenization support for private label credit cards for use in digital wallets. Among the major issuers of the cards are citi retail services ge capital retail bank capital one financial corp alliance data systems td bank wells fargo co.
Packaged facts estimated total private label credit card loans at 1086 billion for 2013. Retailers like nordstrom shell best buy and bjs wholesale club are few top merchants which has large number of plcc accounts. Synchrony financial is the largest pure play private label credit card issuer in the us.
A private label credit card is a type of revolving credit plan managed by a bank or commercial finance company for either retail or wholesale manufacturers such as department and specialty stores. Private label cards giving retailers a boost. The team at retail credit solutions has extensive experience in the retail credit business and can help you build your sales through offering the right financing options to your customers.
Moodys warns that private label credit card issuers will be crushed by retail implosion. This seems like a subtle difference. Profitable strategies for increasing private label card income a first data white paper to successfully move forward in an altered regulatory and economic environment card issuers need a new array of strategies for adding supplemental revenue streams simplifying operations and reducing costs.
Choosing the right issuer for a private label credit card. Plcc cards can be a dual card where a card network is associated with it. Private label credit cards do not carry a credit card logo such as visa or mastercard and generally are not used with other merchants.
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